Our friends at Nutraceutix were just honored with the 2010 Technology Innovation of the Year Award from Frost & Sullivan, a global research firm that recognizes best-in-class practices and achievements in many industries. They won for their patented LiveBac® process, which, when combined with their BIO-tract® delivery system, helps ensure that ReNew Life’s FloraSMART™ probiotics are delivered right to the intestines where they are most effective. 

Why the standing ovation? Well, probiotics are only effective if they can withstand the harsh conditions in the stomach to be absorbed in the intestines. Once in the intestines, they can help replenish helpful bacteria as well as strengthen natural defenses and support overall digestive health.

BIO-tract technology is an advanced delivery system that creates a protective natural gel around each probiotic caplet to protect it from gastric acid, thus delivering more active probiotic cultures to the intestines over an optimal time frame…and that means better overall digestive health! After all, roughly 80 percent of the body’s natural immune defenses can be found in the intestines. If the probiotics can’t make it there, they can’t do much good.  If delivered intact where they can work their magic in the intestines, probiotics can be the key to optimal digestion, bowel regularity, and overall well being. 

Hats off to Nutraceutix for building a better way to manufacture and deliver probiotics. ReNew Life and our millions of customers thank you daily!

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Like many people, you might have questions about those ads you’ve seen on TV or in magazines for a prescription fish oil pill called Lovaza. Questions like: Do I really need a prescription for fish oil? And is Lovaza really better than a fish oil supplement I can buy at my health food store? The answer to both questions is a resounding no. In fact, an independent comparison found that there’s nothing in Lovaza that can’t be found in many quality non-prescription fish oils that are typically less expensive and certainly more convenient.

Here are the facts:

• Lovaza contains only 840mg combined of beneficial EPA and DHA Omega-3 fatty acids from fish oil—about 200mg less than the leading maximum-strength fish oil supplement.
• Lovaza costs approximately $180 dollars for 120 pills (a 1-month supply)—about $150 more than the leading maximum-strength fish oil supplement.
• The recommended daily dose of Lovaza is 4 per day. Many non-prescription fish oil supplements come in an easier one-a-day dose.
• Lovaza capsules are not enteric-coated. (In vitro studies show 3X more Omega-3 absorption with enteric-coated capsules when compared with non-coated capsules.)
• Lovaza does not include lipase, an essential fat-splitting enzyme necessary for complete oil digestion in the body.
• Lovaza soft-gel capsules are made from both pork- and beef-derived gelatin. Many leading non-prescription fish oil supplements use superior fish-derived gelatin capsules.
• Lovaza fish oil capsules are unflavored, while many non-prescription supplements include natural orange or lemon flavor to help lessen fishy aftertaste.
• Lovaza does not include any added beneficial ingredients such as vitamin D₃.

In fact, the only thing that sets Lovaza apart from the leading maximum-strength fish oil supplement is that it has been approved by the FDA to “treat a specific condition” (i.e. high triglycerides). However, the majority of premium non-prescription fish oils undergo strict purification processes to ensure purity, potency and freshness and are guaranteed safe and effective by International Fish Oil Standards.

About the Benefits of Fish Oil…

Experts like the American Heart Association agree that taking a daily fish oil supplement is one of the best things you can do for your body, since fish-derived Omega-3 fatty acids help to nourish active tissues in the body like those found in the heart, brain, eyes and joints. Not only that, but beneficial Omega-3s help with digestion and bowel regularity, and current research links a diet rich in Omega-3 fats with enhanced memory, mood, and even improved fat metabolism.

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