Irritable bowel syndrome (IBS) is a functional bowel disorder that involves abdominal pain and discomfort along with abnormal bowel habits of constipation, diarrhea, or an alternation between the two. Symptoms outside the digestive tract are also common in IBS. An estimated 15 to 20 percent of people are affected by IBS, though only a small proportion of them see a gastroenterologist for the condition. That said, half of all gastroenterologist outpatient visits are for IBS, and it is also one of the most common gastrointestinal conditions diagnosed by general practitioners. IBS is more common among women, with a female/male ratio of about 2:1.

IBS treatment is based on addressing individual symptoms, but because of the range of symptoms involved in IBS, pharmacological treatment is not always effective. Dietary changes and supplements can be very helpful for people with IBS. Certain psychological treatments have also been found to benefit IBS patients, including cognitive behavioral therapy, relaxation therapy, stress management, and gut-directed hypnotherapy.

In a recent study published in the American Journal of Gastroenterology, gut-directed hypnotherapy was evaluated by utilizing hypnotherapy in the hospital and psychology private practice settings as opposed to specialized hypnotherapy centers in order to more closely reflect a widely available treatment option. The study found that gut-directed hypnotherapy, which is based on muscular and mental relaxation, and general hypnotic suggestions used to either focus on symptoms or distract from them, resulted in a significant reduction in IBS symptoms, especially sensory symptoms like pain and bloating.

When comparing the response rate to hypnotherapy against the response rate of other new IBS drugs on the market, the researchers stated, “hypnotherapy seems to be at least as effective and without any known side effects.”

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ReNew Life has made yet another improvement to our best-selling line of Ultimate Flora probiotics. In addition to other features that set us apart such as delayed release capsules and the highest possible potencies, we now package the majority of our Ultimate Flora probiotics in Fresh-Assure blue glass bottles.

Why is glass so great? The major benefit of deep blue glass is that it helps to shield probiotic cultures from potentially damaging light, heat, and moisture. In fact, contrary to popular belief, it’s moisture not heat that can affect overall potency and probiotic culture count over time. Because probiotics are live bacteria, their viability depends on proper storage. Keeping probiotics in the refrigerator is the first step, but glass is the ultimate container of choice for keeping moisture out and maximum probiotic potency in.

Another plus to using glass over plastic is that glass is the “greenest” storage option for probiotics yet. Apart from helping to maximize the benefits of these amazing good bacteria, the Fresh-Assure blue glass bottles are reusable and recyclable. It’s easy to see why most health food store shoppers prefer glass over any other container.

So whether you need a daily maintenance probiotic or prefer a more potent probiotic for critical needs, take your pick from the Ultimate Flora line of premium probiotic supplements in your health food store’s refrigerator. Not only do we have the highest potency available, we’re now utilizing the best possible packaging for that extra level of quality more health food store shoppers prefer.

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