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2012 Press Releases

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ReNew Life, America’s #1 Probiotic Brand, Raises the Bar on Probiotic Potency and Strain Formulation

Clearwater, FL (November 2012)ReNew Life Formulas, named America’s #1 Digestive Care and Cleansing Company by SPINS, adds the new highest-potency, intensive digestive relief probiotic, Ultimate Flora Ultra Potent 100 Billion, to its award-winning line of natural digestive supplements.

Hidden Bacteria Busters
The human digestive tract is home to trillions of bacterial cells which live in a delicate balance. This gut microflora population regulates digestion and bowel health, promotes vitamin production, supports intestinal lining health, immune cell, and colon cell health, and crowds out harmful bacteria to keep the body healthy.

“Many of us are now aware of the essential microflora population in our guts,” says Brenda Watson, C.N.C., PBS and national health educator, and President of ReNew Life. “What we don’t always understand are the many factors that directly affect, or impair, the numbers of these beneficial bacteria.”

Watson cites age, which reduces the number of Bifidobacteria in the colon and so impairs bowel health, a diet high in sugar and low in fiber, the over-use of antibiotics, and the thousands of unavoidable toxins in our environment as just a few of the hidden factors that decrease beneficial bacteria levels.

“The modern American’s gut is up against an onslaught of beneficial bacteria-busters,” says Watson. “Fortunately, high-potency probiotics help replenish this imbalance, or dysbiosis, and alleviate many of the constipation, diarrhea, bloating, immune, and irritable bowel issues we’re facing.”

Ultimate Flora 100 Billion—The Highest Potency Probiotic
“We began formulating Ultimate Flora 100 Billion with a specific blend of Lactobacillus and Bifidobacteria probiotics called GPS (Gut Protection System) probiotics that are proven safe and beneficial for human consumption,” says Watson. “Our twelve-strain blend is higher in Bifidobacteria, a ratio that more accurately represents a healthy gut environment. Other probiotic supplements contain only one or a few strains and less Bifidobacteria.”

The Product Development team at ReNew Life combined this gut-specific formulation with their highest potency yet of 100 billion probiotics per delayed release capsule. Consumers seeking digestive relief would have to take up to 10 capsules of many competing probiotic supplement to equal Ultimate Flora 100 Billion’s potency.

“This product is ideal for those looking to cut down on the number of supplements they take and for anyone seeking the highest probiotic dose available for irritable bowel issues, post-antibiotic replenishment, or for those experiencing noticeable gut dysbiosis that is affecting their digestion and bowel health,” says Watson. “It provides intensive relief in a balanced adult formula.”   

Ultimate Flora 100 Billion is now available in fine health retailers nationwide and features:

  • 100 billion live bacteria cultures per capsule
  • 12 Gut Protection System probiotic strains
  • 60% Bifido and 40% Lacto to mimic higher Bifido levels inherent in the gut
  • Delayed release capsules and glass bottle packaging to better protect probiotics
  • Gluten, dairy, and soy free with no added artificial ingredients

About Renew Life
ReNew Life Formulas was founded in 1997 by Brenda and Stan Watson and offers a full spectrum of award-winning digestive care supplements and functional foods. Each ReNew Life product is made from only the finest raw ingredients. The company’s analysis, educational materials, customer service, and superior manufacturing practices all set the benchmark for others in the industry. Above all, ReNew Life is dedicated to helping their customers achieve and maintain optimal health, increase energy, and enhance their mental clarity.

For additional information on new Ultimate Flora Ultra Potent 100 Billion, please contact bcooper@renewlife.com.

 

ReNew Life’s Norwegian Gold Super Critical Omega Fish Oil Supplement Receives Prestigious Best of Supplements Award

Clearwater, FL (October 2012)Renew Life Formulas, a two-time previous winner in Better Nutrition magazine’s Best in Supplements probiotics category, receives a 2012 award for their high potency, ultra-pure omega-3 fish oil, Norwegian Gold Super Critical Omega.

The Competitive Fish Oil Market
The past decade has seen an exponential growth in the omega-3 fish oil market with virtually every supplement manufacturer producing a fish oil product. The differences between these supplements are notable however, as each is measured against the competition in areas such as omega-3 potency, fish oil purity standards, and overall digestibility.

“Clinical research continues to offer compelling evidence for the heart, joint, digestive, and brain health benefits of Omega-3 essential fatty acids EPA and DHA,” says Brenda Watson, C.N.C., PBS and national health educator, and President of Renew Life. The American Heart Association recommends from 1000 mg to 4000 mg of Omega-3 EPA/DHA per day for optimum cardiovascular health. Norwegian Gold Super Critical Omega provides 1,125 mg of Omega-3 per softgel for those looking for a higher potency product so they don’t have to take as many pills.

Selecting the Best Supplements
Better Nutrition
, one of the nation’s top health and nutrition magazines, enlists readers’ input and the help of an advisory board of experts in their annual Best in Supplements Awards categories, which include vitamins and minerals, immune health, brain health, new products, essential fatty acids, and others. The winning products are selected from thousands of supplements, narrowing the final list to less than fifty. 

The key point in this selection process is quality, from ingredient quality to formulation, manufacturing practices, and the overall efficacy of the winning products.

Norwegian Gold Super Critical is an Advanced Fish Oil
Norwegian Gold Super Critical Omega advanced fish oil provides:

  • 1,125 mg of Omega-3s per softgel
  • 1,000 IU of Vitamin D3
  • Burp-free enteric coating
  • Enhanced digestion with lipase, a natural fat splitting enzyme
  • Certified highest 5-star purity rating from IFOS
  • Fresh-Assure glass bottle to protect softgels from damaging light and moisture
  • Fish gelatin softgels (verses bovine-based)

Every batch of Norwegian Gold Super Critical fish oil has been tested and continues to receive the highest 5-star rating from the International Fish Oil Standards (IFOS) program, the world leader in Omega-3 testing. This certifies that each batch meets and exceeds all U.S. and international pharmaceutical standards for freshness, purity and potency.

About Renew Life
Named America’s No. 1 Digestive Care and Cleansing Company by SPINS, Renew Life Formulas was founded in 1997 by Brenda and Stan Watson and offers a full spectrum of natural digestive care supplements and functional foods. Each Renew Life product is made from only the finest raw ingredients. The company’s analysis, educational materials, customer service, and superior manufacturing practices all set the benchmark for others in the industry. Above all, Renew Life is dedicated to helping their customers achieve and maintain optimal health, increase energy, and enhance their mental clarity.

For additional information on Norwegian Gold Super Critical Omega and other Renew Life products, please contact bcooper@renewlife.com.

 

ReNew Life Triples Omega-3 DHA Content and Advances Probiotic Benefits in New Kids Supplements

Clearwater, FL (June 14, 2012) – ReNew Life Formulas, manufacturer of the #1 US natural channel probiotic brand, launches their new higher potency chewable kids’ probiotic, Ultimate Flora Kids, and Norwegian Gold Kids DHA, a kid-friendly fish oil concentrated to three times the omega-3 DHA content of leading kids’ fish oil brands.

Children’s Supplements on the Rise

Nutrition Business Journal reports that sales for children’s supplements are rising and are projected to grow at an impressive 4% rate each year through 2017.

Many parents are now seeking probiotics, fish oil, and other supplements for their children’s health, as well as their own,” says Brenda Watson, ReNew Life President, PBS health educator, and New York Times bestselling author. “A child’s developing immune and digestive systems are sensitive to the environment, especially after a course of antibiotics. Kids respond well to specific probiotic strains that help them build a strong gut bacteria balance and to the nourishing eye and brain benefits of concentrated fish oil.”

Ultimate Flora Kids Offers Moms More Benefits

Health food shelves contain a variety of children’s probiotics, but few with the probiotic culture potency and attention to the all-natural, no-sugar ingredients that Ultimate Flora Kids offers.

“Our kids’ diets are typically high in sugars,” says Watson. “Parents definitely don’t want added sugars or artificial colors and flavors in their kids’ probiotic. What they do want is a tasty supplement kids will take that includes clinically-backed strains at a potency that will positively impact the trillions of bacteria populating the young gut.”

Ultimate Flora Kids Probiotic features:

  • 3 billion live probiotic cultures per tablet—a higher potency than most kids probiotics, yet still gentle enough for a child’s growing body.
  • 6 probiotic strains for kids shown to support immunity, digestive health, and relief from occasional diarrhea, constipation, and gas.
  • No sugar or artificial sweeteners, unlike most kids’ supplements. Ultimate Flora Kids is sweetened only with dentist recommended, low-glycemic xylitol.

Norwegian Gold Triples Omega-3 DHA for Kids

ReNew Life has also focused on making their new Norwegian Gold Kids DHA fish oil supplement a great-tasting option in a tiny, chewable softgel that is concentrated to optimize the level of DHA. This is especially important to moms who know that omega-3 DHA content counts.

“Many fish oil supplements are not concentrated and contain non-omega-3 saturated and polyunsaturated fats,” says Watson. “These oils don’t offer the specific brain and eye health benefits that growing kids need, benefits that omega-3 DHA oils provide. Norwegian Gold Kids DHA triples the DHA content of leading kids’ fish oil brands and is purified using the industry’s highest IFOS purity standards.”

Nutritional guidelines specify that children need upwards of 145 mg of omega-3 DHA daily to support their developing brains, eyes, and nervous systems. The average American diet is low in DHA, however, and more parents are turning to a fish oil supplement to help. “Best of all,” says Watson, “you’d never know this supplement was a fish oil with its all-natural fruit taste.”

Norwegian Gold Kids DHA offers:

  • Three times the DHA at 200 mg per serving (and twice the overall omega-3 content)
  • Added vitamin D3 for growing bones, and in the softest chewable softgel available
  • All-natural fruit punch flavor, sweetened only with herbal-sourced stevia. 

About Renew Life

Named America’s No. 1 Digestive Care and Cleansing Company by SPINS, ReNew Life Formulas was founded in 1997 by Brenda Watson and Stan Watson and offers a full spectrum of natural digestive health and kids’ supplements. Each ReNew Life product is made from only the finest raw ingredients. The company’s analysis, educational materials, customer service, and superior manufacturing practices all set the benchmark for others in the industry. Above all, ReNew Life is dedicated to helping their customers achieve and maintain optimal health, increase energy, and enhance their mental clarity.

For additional information on new Ultimate Flora Kids Probiotic and Norwegian Gold Kids DHA, contact bcooper@renewlife.com.

 

ReNew Life Launches New Higher Potency, No Refrigeration Required Probiotic Formulas—Ultimate Flora RTS

Clearwater, FL (May 23, 2012) – ReNew Life, America’s #1 probiotic brand, introduces three new potent, no-refrigeration required probiotic formulas to natural health retailers’ shelves: Ultimate Flora RTS (Room Temperature Strains™) Daily Probiotic, Women’s Probiotic, and Colon Care Probiotic. 

Convenience Without the Sacrifice

Probiotic storage is a much-debated topic among supplement takers, with some weighing in on the side of refrigeration-only products and others preferring the convenience of a non-refrigerated probiotic you can take with you.

“We set out to offer both types of consumers the benefits they’re looking for with our new Ultimate Flora RTS formulas,” says Brenda Watson, national PBS health educator and President of ReNew Life. “We understand all too well these concerns. People don’t want to sacrifice potency or superior and effective probiotic strain combinations for a no-refrigeration probiotic option. Now they don’t have to.”

ReNew Life’s new Ultimate Flora RTS line is full of probiotic benefits you can take with you:

  • Higher potency at 15 billion cultures in every capsule
  • 3 unique formulas for various health needs
  • Delayed release technology that resists harsh stomach acid
  • Double foil sealed blister packs to protect probiotics from light, moisture and air
  • No refrigeration required for easy travel and storage

A Formula for Every Body

Ultimate Flora RTS formulas all feature 15 billion cultures per capsule and are blended to address specific health needs:

  • Daily Probiotic features 10 Lactobacillus and Bifidobacteria probiotic strains at a balanced 50/50 ratio to support digestive and immune health in both the small and large intestines.
  • Women’s Probiotic is a unique all-Lactobacillus blend that promotes the most prevalent type of beneficial bacteria in the vagina to help support balanced levels of vaginal yeast and urinary health.
  • Colon Care Probiotic contains 6 strains of essential Bifidobacteria, the native bacteria found in the colon and the type that most often declines with age. This product is formulated to support regular, healthy bowels and colon health.   

About Renew Life

Named America’s No. 1 Digestive Care and Cleansing Company by SPINS, ReNew Life Formulas was founded in 1997 by Brenda Watson and Stan Watson and offers a full spectrum of natural digestive care products and functional foods. Each ReNew Life product is made from only the finest raw ingredients. The company’s analysis, educational materials, customer service, and superior manufacturing practices all set the benchmark for the industry.

For additional information on ReNew Life’s new Ultimate Flora Room Temperature Stable Probiotics, please contact bcooper@renewlife.com.

 

ReNew Life Honored with Two Vity Awards, Including its 9th Best Cleansing Supplement Award for CleanseSMART

Clearwater, FL (May 3, 2012) – ReNew Life announces its 9th consecutive Vitamin Retailer Vity Award for long-time consumer cleansing supplement favorite CleanseSMART and a Vity Award win for best in supplier merchandising handout.

CleanseSMART Recognized for Supplement Excellence

Vitamin Retailer, the dietary supplement industry’s leading trade magazine, awards its prestigious Vity Awards each year to supplements selected from the many on retailer’s shelves as premium quality best sellers through a nationwide retailer survey.

Retailers selected ReNew Life’s CleanseSMART for the ninth year running as the best fiber/internal cleanse supplement based on its ingredient quality, targeted health benefits, and popularity with consumers. “I am so pleased that even in an increasingly competitive cleansing supplement market, CleanseSMART continues to shine and offer consumers the best total-body cleanse,” says Brenda Watson, President of ReNew Life Formulas and national PBS digestive educator.

CleanseSMART is a multi-ingredient 2-part internal cleanse:

  • Over 20 herbs with 9 deep cleansing extracts, no fillers, binders, or artificial ingredients
  • A complete eliminative organ blend with a focus on colon cleansing
  • Easy-dose morning and evening 100% vegetable capsules

“One of the best features of this cleanse is the extra support it offers for the primary cleansing organ, the liver,” says Watson. “Our proprietary herbal blend helps efficiently boost liver detoxification, flush the colon, plus cleanse the blood, skin, lungs, and lymphatic system in just one month.”

ReNew Life Honored for Exceptional Health Education

The Vity Awards also recognizes categories such as the industry’s best in retailer merchandising support, an important component in consumer health education. ReNew Life’s Ultimate Flora Probiotics Booklet was awarded a best handout/bagstuffer Vity Award for excellence in this education category.

“We do not believe in encouraging supplement use without the vital health information to support it,” says Watson. “Education is a vital part of what we do at ReNew Life, and to see our efforts recognized with a Vity Award is truly validating.”

A complete list of the 2012 Vity Award winners will be featured in the upcoming Vitamin Retailer June issue.

About Renew Life

Named America’s No. 1 Digestive Care and Cleansing Company by SPINS, ReNew Life Formulas was founded in 1997 by Brenda Watson and Stan Watson and offers a full spectrum of natural digestive care products and functional foods. Each ReNew Life product is made from only the finest raw ingredients. The company’s analysis, educational materials, customer service, and superior manufacturing practices all set the benchmark for the industry.

For information on ReNew Life’s CleanseSMART, Ultimate Flora Probiotics Booklet, or additional ReNew Life products and health resources, please contact bcooper@renewlife.com.

 

ReNew Life’s Top Selling CleanseMORE Wins Delicious Living magazine’s Best Fiber/Laxative Supplement Award

Clearwater, FL (March 20, 2012)Delicious Living magazine, a trusted consumer health resource for 25 years, awards ReNew Life’s CleanseMORE herbal supplement its Best Fiber/Laxative Supplement Award, 2012. Supplement winners were selected from hundreds of formulas, all competing for best in clinically researched ingredients, efficacy, retailer and medical expert feedback, and product longevity.

The Important Natural Laxative Category

Delicious Living began their supplements award program this year with a goal to educate consumers,” says Brenda Watson, national PBS health educator and President/founder of ReNew Life Formulas. “Education has always been our number one goal at ReNew Life, and we’re delighted that our CleanseMORE herbal and mineral laxative was selected as a winner.”

Many companies offer a laxative product to address one of America’s most common digestive complaints: constipation. Few products, however, provide the gentle detoxing and effective bowel support that CleanseMORE does, and without the additional fillers or binders found in other blends.

“CleanseMORE is a truly unique formula,” says Watson. “It contains a proprietary herbal blend that cleanses the digestive tract to help restore healthy regular bowel movements. Good health starts in the digestive tract, with what we do and don’t excrete. It’s this inside-out approach to health, from the individual cell to the colon as a whole, that has made CleanseMORE such a popular product with consumers.”

CleanseMORE’s Multi-Tasking Approach

Unlike harsh laxative products, CleanseMORE incorporates cape aloe, rhubarb and cleansing triphala to naturally stimulate bowel movements without cramping, plus marshmallow and slippery elm to lubricate the bowel. The nourishing mineral magnesium also hydrates bowels to make them easier to pass.  

About Renew Life

Named America’s No. 1 Digestive Care and Cleansing Company by SPINS, ReNew Life Formulas was founded in 1997 by Brenda Watson and Stan Watson and offers a full spectrum of natural digestive care products and functional foods. Each ReNew Life product is made from only the finest raw ingredients. The company’s analysis, educational materials, customer service, and superior manufacturing practices all set the benchmark for others in the industry.

For additional information on CleanseMORE and other ReNew Life digestive health products, please contact bcooper@renewlife.com.

 

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